Researchers have determined that women are innately better at shopping than men, leading to the conclusion that shopping is the modern-day gathering, which refers to “the primordial bargain of human hunter-gatherer societies, it is the men who do the hunting and the women who do the gathering.”
While I normally adore research that explains away our behavior with evolution, I am loath to equate foraging for nuts and berries with the consumeristic frenzy that pervades our every waking moment. However, it does explain the pleasing brain buzz that I get from rummaging through a bin of clothes at Filene’s Basement. (To my great dismay, the original Filene’s Basement is closed for 2 years for renovation).
Our males, the descendants of the hunters, are typically better at navigation, but this study found that women’s navigation skills were comparable if the end goal was a high-caloric food. Yes, it’s true. We will work for chocolate.
